What to put forward when raising the case for business continuity

Gaining the approval, trust and support of top management for a business continuity plan is crucial for it to work. Many projects fizzle out due to lack of buy-in from decision-makers, so an important step in rallying support is presenting your case in an articulate and convincing way that communicates the business value clearly. In this blog, we look at how to make the argument for a business continuity strategy that’ll provision the essentials in case of a disaster.

Explain what business continuity is about

People are afraid of what they don’t understand. Explaining that business continuity is about making sure a business not only survives but is able to function relatively normally in the event of a disruption will appeal to even the most hardened of top management.

Communicate the need for business continuity

Business continuity relates to survival, both in terms of the ability of your business to operate under strenuous physical limitation and to survive a potential PR disaster that could negatively affect the reputation of your company. Data security also comes into business continuity, and the need for businesses to comply with data security regulations. CEO’s are legally bound to ensure compliance or face huge fines so this presents a strong case for a business continuity plan.

Show how improved processes bring greater profits

During business impact analysis (BIA) all the elements of the company such as people, assets, facilities, services and service providers are scrutinised so that weaknesses and strengths can be assessed. Working with staff in this regard not only improves processes but also internal communication and ensures all bases are covered in your continuity strategy.

Articulate the benefits of business continuity

There is often a huge divide between management and staff. I have found that increased communication helps unite various departments and brings business objectives into sharper focus. Creating a competitive edge over your peers is another way of communicating the merits of business continuity. Your proposal needs to be well-researched and contain as little jargon as possible.

When you explain the benefits of business continuity and demonstrate its feasibility to high-level employees buy-in is almost always guaranteed. So have a go, and if you need to back your arguments up, let IronTree help with free discussion about business continuity.

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