Legitimate Interest (LI) provides a lawful basis for processing data without consent, but it must still satisfy GDPR criteria.
This post explains direct marketing, personalisation, market research, suppression and snail mail in terms of what’s legal for marketers under the new data privacy regulation.
The original article appears on the GDPR365 website, located here: https://www.gdpr365.com/five-legitimate-interest-examples-for-email-marketers/
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