Face to face interaction is still the way to go

IronTree recently hosted a series of dedicated reseller workshops around South Africa,
informing and updating channel partners about IronTree’s expanding range of business
continuity solutions, from online backup, hosted exchange and ransomware protection to POPI compliance, marketing programmes and DRaaS (disaster recovery as a service).

Core presenter and business developer Steven Cohen, who co-presented at all the events,
was thrilled by the attendance in Cape Town, PE and Joburg.
“Face to face is always the best way to reach out to our resellers and for them to reach out to
us – I always enjoy connecting in real life with people, especially when so much of our world
is driven by technology and being online.”

Steven also noted how important it is to get out there and help nudge resellers into selling
products that generate recurring revenue streams: “Sometimes we fall into a trap of inertia
and carry on in the same old way until we’re made aware of what’s out there,” he said,
“so that’s why we do this roadshow every year, to remind our resellers that new
technology means there are new solutions they can offer their clients.”

Steven was surprised by how many resellers weren’t aware of all the services that IronTree
offers. For example, many delegates didn’t know enough about the Plan4Continuity
business continuity software, the Headalight dedicated marketing programme, and how easy
it is to migrate to a hosted exchange email system. But the product that generated the most
interest was the POPI365 solution that helps businesses to reach initial and ongoing
compliance with the Protection of Personal Information Act (POPI), which is in the process of
becoming law in South Africa.

IronTree’s Joint CEO David Lees, who co-presented at the Cape Town and Joburg events,
commented, “We’re beginning to hear more and more about the forthcoming POPI Act, which
was slated for promulgation into law during the first half of 2017. Now that POPI is beginning to
happen in South Africa, it’s clear that our resellers see the potential for alerting their clients to
being able to provide a compliance assistance tool. Every commercial entity that retains
personal information in whatever format will be required to be POPI compliant. IronTree’s
POPI365 compliancy application creates a great opportunity for channel partners to add value
to their clients by supplying and supporting a solution that will really ease the POPI compliance

On a separate note, with the recent surge in ransomware attacks on businesses worldwide,
it wasn’t surprising that many resellers wanted to know more about what the risks to small to
medium enterprises are and what IronTree’s ransomware protection solution encompasses.

Resellers expressed a lot of interest in learning sales techniques for selling ransomware
protection, POPI365, HEX (hosted exchange)Plan4Continuity and the PANDA cloud-based
anti-malware software.

As always, compliments flowed in about IronTree’s online backup service, which has become
known for its excellent customer service. Technicians offer free support during office hours
and resellers and their clients love the fact they can easily speak to a real person at the
end of a telephone line when they’re panicking about their data. Unlike all other online backup
offerings, IronTree constantly monitors the status of every client backup and proactively
alerts clients when backups have failed or ceased altogether.